"Sliced white bread as we know it today is the product of early twentieth-century streamlined design. It is the Zephyr train of food. But, in the American imagination, industrial loaves are more typically associated with the late ’50s and early ’60s—the Beaver Cleaver days of Baby Boomer nostalgia, the Golden Age of Wonder Bread. This is not without justification: during the late ’50s and early ’60s, Americans ate a lot of it. Across race, class, and generational divides, Americans consumed an average of a pound and a half of white bread per person, every week. Indeed, until the late ’60s, Americans got from 25 to 30 percent of their daily calories from the stuff, more than from any other single item in their diet (and far more than any single item contributes to the American diet today—even high-fructose corn syrup)."

The Believer | Atomic Bread Baking at Home

This is not just an article about the history of white bread in America; it is an excerpt from a whole entire book about the history of white bread in America. America!