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this is what tone-deaf, insensitive brand management looks like, care of bureau of trade, a site i was moderately excited about until this pantsload of awful hit my inbox this morning:
The right cut can really reduce the appearance of imminent death. It’s time to rip that blastoma beanie off your bald dome and stymie those malignant sweats. Sponge-bathe away the fetid stench of death and embrace your remaining days with dignity.
this is what doing it wrong looks like, in case you were wondering.
